1972
A Better Way to Take Herbs
The Nature's Sunshine story begins with Gene Hughes, cayenne pepper and a simple idea from his wife, Kristine. Gene had been taking cayenne by the spoonful. Kristine suggested putting herbs into capsules instead—a more convenient way to make them part of everyday life. That small innovation helped launch a company built on the belief that nature has extraordinary potential.
1974
Quality from the Beginning
As Nature's Sunshine grew, so did its commitment to doing things the right way. The company officially established its Quality Assurance Department, making purity and potency foundational priorities. That early investment helped shape a lasting commitment to quality across sourcing, manufacturing and finished products.
1978
Nature's Sunshine Goes Public
Just six years after its beginnings, Nature's Sunshine reached another major milestone: becoming a publicly traded company on the NASDAQ stock exchange under the symbol NATR. The achievement marked a new chapter of growth while keeping the company's herbal roots at the heart of its mission.
1979–1981
Wellness Without Borders
What began as a family idea in Utah soon reached beyond the United States. Nature's Sunshine expanded distribution internationally, beginning in the South Pacific and laying the foundation for a global community. Today, Nature's Sunshine products are available in more than 40 countries.
1985
Growing to Meet Demand
With demand increasing and the product portfolio expanding, Nature's Sunshine tripled the size of its in-house manufacturing facility. The expansion helped the company bring more herbal products to more people while maintaining greater oversight of how those products were made.
2015
A Home for Innovation
The opening of the Hughes Center for Research and Innovation brought advanced research, clinical work and product-development laboratories together under one roof. It represented an important step forward in combining traditional herbal knowledge with modern scientific expertise—an approach that continues to shape Nature's Sunshine products.
2023–2024
Powered by Progress
Our pursuit of brighter living extends beyond the products we make. During this period, Nature's Sunshine's manufacturing facility became 100% solar-powered and earned TRUE Zero Waste Gold certification. These achievements reflect our ongoing efforts to operate more responsibly and care for the planet that provides so much of our inspiration.
2026 & Beyond
The Next Bright Chapter
More than five decades after our first encapsulated herb, the spirit of exploration is still alive. Innovative formulas like Marine Glo reflect our continued interest in what nature and science can accomplish together. As we look ahead, we remain focused on creating new possibilities for whole-person wellness—and helping more people live brighter, healthier lives.
And We're Just Getting Started.
Our history is more than a collection of milestones. It's a story of curiosity, commitment and the belief that nature still has so much to teach us.
From a kitchen-table innovation to advanced research and more responsible manufacturing, every chapter has helped shape who we are today. And as we look toward the future, our purpose remains as bright as ever.
Here's to the next 50 years of brighter living.
